KooClo Clothing
Tee-Shirt Company
KooClo was an online Tee-Shirt Company aimed at a skater and surfer audience. The enterprise was driven by an aim to offer creative and abstract designs that were different from satirical and slogan based tee shirts predominantly in the market. A basic supply chain was set-up and a marketing funnel was developed.
The venture lasted nine months and the sales funnel consisted of regular activity on social media and the website. After testing different variables it soon became clear that the investment needed to promote the account exceeded the value of the product and so the venture was gently laid to rest.
