BT
Social media artwork for BT, freelance in 2012, with a separate BT WiFi thread running through the years that followed.
Objective
2012 is early for a telecoms brand to be taking social seriously. The channels were established but the design conventions were not: every platform wanted different dimensions, the formats changed without notice, and nobody had settled what a large brand should look like in a feed.
Artwork for that environment is a systems problem disguised as a design one: the same idea has to survive being cropped, resized and shown at thumbnail scale.
Creative response
- Social media artwork. Channel design for BT, 2012
- Social media artwork. Channel design for BT, 2012
Results
Two independent points of contact with the same brand, four years apart, through different routes, freelance and then agency.
The work
