Now
What I am doing at the moment.
I am Director of Marketing at multifi, a fintech lender. I built the brand from nothing: the name, the identity, the site, the marketing, the comms and the press. The job now is how a financial business grows, communicates and positions itself when a growing share of its audience meets it through a machine first.
Working Artificial Intelligence. Experiments, tools and systems about what happens when AI stops being a thing you occasionally ask questions and becomes part of how work gets done. The current one is an economic-security intelligence engine that publishes daily. w-ai.co.uk.
Named one of seven winners in the AI Leaders category of Financial Narrative’s 2026 Innovation Awards, judged by an independent panel, for AI work at multifi and through W’A.I. At multifi that was the FCA AI Supercharged Sandbox with NVIDIA, AWS and NayaOne: a five-stage pipeline that took Open Banking transaction categorisation from 10% to 85% and halved credit decision turnaround, presented at the FCA showcase in January 2026.
A novel, an album, an archive, several websites, some fictional technology companies, a quantity of lost recordings and an unreasonable amount of lore.
Apparently I do not really do hobbies.
This page is the one that goes out of date. Last checked August 2026.