Now
What I am doing at the moment.
I am Director of Marketing at multifi, a fintech lender. I built the brand from nothing: the name, the identity, the site, the marketing, the comms and the press. The job now is how a financial business grows, communicates and positions itself when a growing share of its audience meets it through a machine first.
Working Artificial Intelligence. Experiments, tools and systems about what happens when AI stops being a thing you occasionally ask questions and becomes part of how work gets done. The current one is an economic-security intelligence engine that publishes daily. w-ai.co.uk.
A novel, an album, an archive, several websites, some fictional technology companies, a quantity of lost recordings and an unreasonable amount of lore.
Apparently I do not really do hobbies.
This page is the one that goes out of date. Last checked August 2026.