Objective

In personalised spirits the liquid is a commodity and the label is the product. Everything the customer is buying, the occasion, the name on the front, the sense that it was made for them, happens in a rectangle about the size of a postcard.

It also has to survive contact with reality: barcodes, volume statements, alcohol content, and a print process with no tolerance for a design that only works on screen.

Creative response

Label design, brand and commercial proposition, across bottle formats and one-off commissions.

• Lumley Castle Hotel 50th anniversary gin. A commissioned label for the hotel's anniversary, taken through to a printer's proof
• Bottle artwork across formats. Each carrying its own barcode and statutory information
• Brand and proposition. The commercial offer behind the labels

• Lumley Castle Hotel 50th anniversary gin. A commissioned label for the hotel's anniversary, taken through to a printer's proof
• Bottle artwork across formats. Each carrying its own barcode and statutory information
• Brand and proposition. The commercial offer behind the labels

The work