Objective

Konexo is Eversheds Sutherland's alternative legal services business, a different delivery model sold to a conservative buyer, and one that has to look distinct from its parent firm without looking unserious.

That is a brand problem before it is a content problem: the identity has to signal 'not a traditional law firm' to people who chose a traditional law firm on purpose.

Creative response

Brand and video, of a piece with the Kennedys and Columbia Threadneedle engagements, identity work carried through into produced channel assets.

• Brand work. Identity development for the Konexo proposition
• A full video cut. Produced and delivered with branding removed for flexible reuse
• Three Twitter GIF videos. Short-form cutdowns for the platform
• LinkedIn image sets. Three matched artwork sets for the professional channel

• Brand work. Identity development for the Konexo proposition
• A full video cut. Produced and delivered with branding removed for flexible reuse
• Three Twitter GIF videos. Short-form cutdowns for the platform
• LinkedIn image sets. Three matched artwork sets for the professional channel

Watch

The work

Results

NATIONAL + TRADE, media the report was sold into

The campaign ran on research into what existing clients actually thought about four subjects, risk, sustainability, technology and globalisation, which was written up as a report and turned into the launch material. It went out at a client event for 150 people, where the brand film was screened to introduce the identity; the report was then sold into national and trade media, and a LinkedIn campaign put it in front of senior legal professionals. Leads from the campaign went to the sales team to follow up.