Manchester Business School
A monthly alumni publication with a fixed section architecture: the Director's desk, a featured graduate, and sixty seconds with an alumnus.
Objective
Alumni communications have a structural problem: the audience has already bought the product and left. The publication has to sustain a relationship with people who owe the institution nothing.
That is achieved through recognisable rhythm, sections readers look for, issue after issue.
Creative response
Editorial design and production of the monthly alumni newsletter, working to a repeating section structure.
- A fixed section architecture. From the Director's Desk, Featured Graduate of the Quarter, In Conversation With, MBS in the Media, and an events round-up run across multiple parts
- 60 Seconds. A short-form alumnus interview format
- MBS Careers Platform. Editorial supporting the school's careers offer
- Production month on month. Dated editions including March and June 2016, with an asset library and newsletter article set
- A fixed section architecture. From the Director's Desk, Featured Graduate of the Quarter, In Conversation With, MBS in the Media, and an events round-up run across multiple parts
- 60 Seconds. A short-form alumnus interview format
- MBS Careers Platform. Editorial supporting the school's careers offer
- Production month on month. Dated editions including March and June 2016, with an asset library and newsletter article set
Results
6+recurring named sections
Monthly, publishing cadence
A repeating section structure across monthly editions is the design decision that makes alumni publishing work, readers return for formats, not for issues.
The work
