MyChonka
Brand and corporate identity, delivered with guidelines through two editions, and connected to the Faster Cheque Payment scheme naming.
Objective
MyChonka needed a corporate identity complete enough to carry a website and a landing page from launch: brand, symbol, and the rules for using both.
Creative response
Brand and corporate identity design, with written guidelines. The work sits adjacent to the Faster Cheque Payment logo development, connecting it to the wider C&CCC cheque imaging programme.
- Brand guidelines through two editions. October 2015, then a revised November 2015 version
- A symbol. Developed separately in InDesign
- Faster Cheque Payment logo design. Identity work for the payment scheme
- Application mock-ups. Showing the identity in use
- Brand guidelines through two editions. October 2015, then a revised November 2015 version
- A symbol. Developed separately in InDesign
- Faster Cheque Payment logo design. Identity work for the payment scheme
- Application mock-ups. Showing the identity in use
Results
~100%, of assets adopted, per client
The client's own response is the outcome here. Writing on 29 September 2015, they confirmed that “almost everything we got from you will be used on the website and landing page in one form or another” and that they were “very happy” with the work.
Near-total adoption of a delivered identity is unusual.
The work
