Poppy's Play Patch
A soft play hire business starting up. Logo, brand, website support, and a hundred-step guide written so the owner could keep going without an agency.
Objective
Soft play hire is a local business competing on trust. A parent booking equipment for a child's party is buying reassurance: that it is clean, that it is insured, that it turns up.
A new operator has none of that reputation yet, so the brand has to carry it. And once the brand exists, the owner has to run it themselves.
Creative response
Identity and launch support, then a handover built to outlast the engagement.
- The logo and brand. The identity the business trades under
- Website support. The site concept and the work to get it standing up
- Packages. The offer structured into something a customer can choose from
- A growth road map. Poppy's Play Patch: Marketing Road Map, a 14-page guide covering the first 100 steps: branding and design, website and SEO, Google presence, and the legal and trust signals a family-facing business needs
The guide is the point
The road map is the part of this engagement worth reading. It is not a strategy deck; it is a numbered list the owner can work through: define the hex codes, add the SSL certificate, set up the Google Business Profile, publish the risk assessment as a downloadable PDF, register a domain email instead of a Hotmail address.
A small business does not need a retained agency. It needs the identity done properly once, and then a list it can actually finish.
- The logo and brand. The identity the business trades under
- Website support. The site concept and the work to get it standing up
- Packages. The offer structured into something a customer can choose from
- A growth road map. Poppy's Play Patch, Marketing Road Map, a 14-page guide covering the first 100 steps: branding and design, website and SEO, Google presence, and the legal and trust signals a family-facing business needs
The guide is the point
Now it's time to take things to the next level and make sure Poppy's Play Hire not only looks professional, but is also visible, trusted, and easy for customers to book.
The work
