Kris Makuch

Stonehouse Smokery

A website and logo set for a smokery: built, structured for search, and delivered in a single dated release.

Client
Stonehouse Smokery
Role
Website design and build, logo system
Discipline
Brand and identity
Year
2016

Objective

A smokery sells a craft product to people who need to see it before they believe it. The site had to carry product photography and explain the curing process, which is the thing that justifies the price.

Creative response

Website design and build, plus the logo file set. Delivered as a complete package in July 2016.

  • A complete website. Built in Adobe Muse, delivered as a full site with index, CSS tree and manifest
  • Search structure. A sitemap.xml generated as part of the build
  • Page-level content. Dedicated contact and curing pages carrying the process story
  • A logo file set. Prepared across formats, with a favicon
  • Social assets. Facebook artwork matched to the site
  • A complete website. Built in Adobe Muse, delivered as a full site with index, CSS tree and manifest
  • Search structure. A sitemap.xml generated as part of the build
  • Page-level content. Dedicated contact and curing pages carrying the process story
  • A logo file set. Prepared across formats, with a favicon
  • Social assets. Facebook artwork matched to the site

Results

05/07/2016, single delivery date

1complete website

sitemap.xml, search structure included

Muse, build platform

Every file in the delivery carries the same date, 5 July 2016. A site, sitemap, stylesheet tree, logo set and social assets released together is a completed handover rather than a phased build.

The work

Stonehouse Smokery
Stonehouse Smokery
Stonehouse Smokery Logo Files
Stonehouse Smokery Logo Files
Thestonehousesmokeryroasting
Thestonehousesmokeryroasting
Thestonehousesmokery
Thestonehousesmokery