Objective

An independent label runs several releases at once with a small team. What it needs is not a big idea but reliable delivery: the assets built, correct, in the format each platform wants, before the date.

Record Store Day adds a hard deadline that genuinely cannot move.

Creative response

Digital release assets.

• Website rollout for the Crazy Clown Time release
• YouTube content, setup, delivery and publishing
• Record Store Day promo for Noah's Ark (Moby Remix)

• Website rollout for the Crazy Clown Time release
• YouTube content, setup, delivery and publishing
• Record Store Day promo for Noah's Ark (Moby Remix)