Taggstar
A martech company selling to the UK's biggest retailers. Every pitch needed a deck that looked like it belonged in the room: M&S, Virgin, P&O Ferries, B&Q, TM Lewin, Mr & Mrs Smith.
Objective
Taggstar sells social proof messaging to large retailers. The sale is consultative and the deck does the work: it has to carry data credibly, look native to the prospect's own brand world, and be produced fast enough to keep up with a live pipeline.
The recurring problem with pitch decks is that they are made once, beautifully, and then degrade as the sales team edits them. What Taggstar needed was a supply.
Creative response
- Prospect-specific slide decks. Built for M&S, Virgin, P&O Ferries, B&Q, TM Lewin and Mr & Mrs Smith
- An infographic. Commissioned and invoiced separately
- MailChimp newsletter design. Extending the visual system into their email channel
- Design proposal and logo work. Alongside a slide-deck Photoshop asset library for reuse
- A working rhythm. Eight invoices across 2018, with April carrying four separate pieces of work
- Prospect-specific slide decks. Built for M&S, Virgin, P&O Ferries, B&Q, TM Lewin and Mr & Mrs Smith
- An infographic. Commissioned and invoiced separately
- MailChimp newsletter design. Extending the visual system into their email channel
- Design proposal and logo work. Alongside a slide-deck Photoshop asset library for reuse
- A working rhythm. Eight invoices across 2018, with April carrying four separate pieces of work
Results
The pattern in the invoicing is the finding: multiple decks billed in the same month, repeatedly, across a year. That is a company treating design as part of its sales operation rather than a one-off cost.
The work
