The Treet House
Everything a new business needs, for the client who can least afford to be let down: logo, branding, website, marketing and social, for a family business.
Objective
A new small business needs the whole set at once, a name that works, a mark, a site, and something to post, and has the budget for roughly none of it.
There is an additional constraint here that does not appear on any brief. Working for family means there is no professional distance to hide behind: the work is judged at Christmas, permanently, by someone who will tell you the truth.
Creative response
- Logo and branding. The founding identity
- Website. Designed and built
- Marketing. Supporting campaign material
- Social. Channel setup and assets
- Logo and branding. The founding identity
- Website. Designed and built
- Marketing. Supporting campaign material
- Social. Channel setup and assets
Results
A one-person business receiving the same treatment as a trade body or a bank is the argument the whole wall is making, that the standard does not move with the budget.
The work
