Objective

A foundation that gives money away has an unusual branding problem. Its own name is not what anyone is looking for. What matters to a visitor is who it supports and whether that is a serious list.

So the identity has to be quiet enough to sit above other charities' logos without competing with them, and the site has to make the partner list the argument rather than an afterthought at the bottom of an about page.

Creative response

Identity and website design.

• The mark. A lion standing over a cub, protection rendered as a single figure rather than explained in a strapline
• A full logo suite. Primary and reversed-out versions as vector artwork, plus a high-resolution master, so the mark survives print as well as screen
• The website. Three dated documents, a base build, a parallax version and a November revision, so the site was iterated rather than delivered once
• The partner set. Save the Children, UNICEF UK, The Salvation Army, Children International, UCSF Children's Hospital, Northern Light School, Project Hand and SPW, assembled as a group the foundation could be read against

• The mark. A lion standing over a cub, protection rendered as a single figure rather than explained in a strapline
• A full logo suite. Primary and reversed-out versions as vector artwork, plus a high-resolution master, so the mark survives print as well as screen
• The website. Three dated documents, a base build, a parallax version and a November revision, so the site was iterated rather than delivered once
• The partner set. Save the Children, UNICEF UK, The Salvation Army, Children International, UCSF Children's Hospital, Northern Light School, Project Hand and SPW, assembled as a group the foundation could be read against

Where the site is

The website exists as Adobe Muse documents. Muse was discontinued in 2020 and there is no current application that will open or export them, so the built pages cannot be shown here, the same position as the T&C Electric site.

The files are intact. What is missing is a way to render them, which is a different thing from the work being lost.

The work