AIG
A centenary report arguing that insurance is a foundation stone of Irish society and economy, written and designed together, delivered as a 28-page glossy brochure and a digital PDF.
Objective
AIG’s centenary created an opportunity to explore the role insurance had played in Irish society and the economy. The publication needed to acknowledge that history while remaining useful and relevant to a modern Irish audience.
Creative response
The 28-page report was given a visual structure spanning the past, present and future of the Irish insurance market, with community acting as the thread between them.
The design was shaped around the character of the Irish market rather than defaulting to a generic global corporate treatment. Print and digital versions were developed together, creating a polished physical brochure and an accessible PDF from the same visual system.
Results
The finished 28-page brochure was produced in print and digital formats, shared across AIG jurisdictions and used internally to promote the achievements of the Irish business.
The work
The work was graphic design.