Objective

Aegon’s annual retirement research programme drew on 16,000 respondents across fifteen countries, with global, national and thematic findings produced for markedly different markets and audiences.

The design challenge was consistency without uniformity: create a recognisable global system that could accommodate different datasets, languages, market priorities and audience groups without every report becoming a new design exercise.

Creative response

A scalable publication system was developed across the global Retirement Readiness Index, individual country reports, white papers and thematic studies focused on groups including women, millennials, the self-employed, manual workers and LGBT communities.

Information design and infographics made large comparative datasets easier to navigate, while a shared visual language kept the programme recognisable across fifteen markets. The system gave local teams material that felt relevant to their audience without losing its connection to the global study.

Results

The programme produced a Retirement Readiness Index across fifteen markets, supported by global, country and thematic publications. The wider initiative generated more than 2,000 pieces of annual coverage across key markets.

The work