Objective

All Street was building research infrastructure for investors. A static logo is inert in the channels where a platform like that actually gets seen: video, presentation, product.

A motion identity solves a different problem to a logo: it gives every piece of video a consistent, ownable opening and close.

Creative response

Motion identity and video production, with the script written as part of the engagement.

• A video script. Dated 5 March 2016, written, not just produced
• Brand assets. A supporting brand folder alongside the video work
• A video set. Held in a dedicated production folder

Results

The script's existence is the notable part. Writing the script and building the ident means the engagement covered the message as well as the execution.

The work