American Express
A report on what UK small businesses were actually worried about: written, designed, delivered to 500 key media targets, and launched into a room of politicians holding pledge cards.
Objective
American Express commissioned research into the challenges facing UK small businesses. The creative task was to turn those findings into material that could engage media, policymakers and business audiences without reading like a data dump.
Creative response
The report was designed around the research themes, using graphics to make the findings easier to understand and navigate. Its visual language was extended into infographics, pop-up banners, screen assets and materials for the political launch.
Treating the report and launch collateral as one family gave the findings a consistent identity wherever the audience encountered them.
Results
The report was distributed to 500 priority media contacts and launched to an audience of politicians and business stakeholders, supported by pledge cards and a coordinated family of visual assets.
The work
The work was report design.
Source: krismakuch.co.uk