Bank of England
A sub-two-minute animation explaining how the Bank of England intended to rebuild the settlement system the whole UK economy runs through.
Objective
Real Time Gross Settlement is the infrastructure through which sterling payments between banks finally settle. The Bank of England was renewing it, and needed a way to explain the high-level principles and aims of the RTGS Renewal Programme succinctly, to audiences who were never going to read the technical documentation.
The brief was a single animated video, short enough to work online and inside a presentation, and correct enough to carry the Bank of England's name.
Creative response
- Produced to the Bank's own guidelines. The animation was made in line with Bank of England guidelines rather than to an agency house style.
- A script written to a hard length limit. Kept short and under two minutes, so the same asset worked online and in presentations.
- A three-stage production process, storyboard and planning; edit and animating; post-production and SFX.
- Delivered for reuse. Hosted on the Bank of England website and integrated into its wider communication programme.
- Pushed to a named audience. Published to key targets on LinkedIn.
Results
<2 MIN, finished runtime, fixed as a constraint before scripting
BANK-HOSTED, published on the Bank of England's own website
LINKEDIN, distributed to key targets on the Bank's LinkedIn channel
The film is at the film at vimeo.com/318001327 (password-protected).
Watch
The work
Source: krismakuch.co.uk