Objective

BlackRock’s Investor Pulse programme covered investors and intermediaries across twenty countries. A single global report would have been too general for local teams, while individually designed market reports would have become inconsistent and inefficient.

The creative challenge was to build a publication system that could carry one research programme into many markets, audiences and formats without losing coherence.

Creative response

A flexible report and information-design system was developed for global, country and thematic outputs. It supported more than fifty marketing reports, market fact sheets, presentation decks and publications for specific investor groups.

The shared visual language made each local report recognisably part of Investor Pulse while leaving enough flexibility for country-specific findings and priorities. The same system extended into collateral for direct investors, intermediaries and institutional presentations.

Results

The design system supported more than fifty market-ready reports across twenty countries, alongside thematic publications, fact sheets and institutional presentation materials.

The work

The programme began in May 2013 with a commission to combine two existing research platforms, one in EMEA, one in North America, and extend them into Asia-Pacific. That first wave covered twelve markets: the UK, France, Germany, Belgium, the Netherlands, Switzerland, Italy, the US, Canada, Hong Kong, Taiwan and Australia. It produced country reports, country fact sheets, a global report, country presentation decks and an Investor Confidence Index, and the findings ran on CNN and the major US networks, on the BBC and Sky, and at length in the Financial Times.