Centrus
When the events stopped in 2020, an infrastructure finance advisory needed its expertise to travel down a webcam. Idents, illustrated partners, a recording guide, and an original score.
Objective
Centrus advises on energy and infrastructure financing, a business built on roundtables, conferences and the credibility of the individual adviser in the room.
In 2020 the room disappeared. Everything had to move to webinars, run by advisers who were expert in project finance and not in broadcasting. Production quality became a proxy for professional credibility overnight.
Creative response
Video and webinar production across a retained account, plus brand identity, illustration and audio.
- Webinar production. Including a hydrogen webinar (March 2021) and the Boarm webinar, edited from raw recordings
- A recording guide. Designed in InDesign and issued as a PDF, teaching the client's own people how to record themselves properly, which scales better than filming everything
- Brand ident. A motion identity for the firm's video output
- An illustrated partner set. Portraits of named individuals, two treatments each
- A named deal film. On Centrus advising the £200m early financing of Mutual Energy's Gas to the West project
- Roundtables and soundbites. Briefing agendas for January and February 2021, with an edited soundbite library
- Original audio. A GarageBand project sits inside the client folder; the score was written, not licensed
- Webinar production. Including a hydrogen webinar (March 2021) and the Boarm webinar, edited from raw recordings
- A recording guide. Designed in InDesign and issued as a PDF, teaching the client's own people how to record themselves properly, which scales better than filming everything
- Brand ident. A motion identity for the firm's video output
- An illustrated partner set. Portraits of named individuals, two treatments each
- A named deal film. On Centrus advising the £200m early financing of Mutual Energy's Gas to the West project
- Roundtables and soundbites. Briefing agendas for January and February 2021, with an edited soundbite library
- Original audio. A GarageBand project sits inside the client folder; the score was written, not licensed
Results
£200m, value of the named deal film
3illustrated partners, 2 treatments each
1original score written in-house
Watch
The work
