Objective

The FCA opened a consultation on banning crypto-asset investment products. Prior similar consultations had drawn fewer than 100 responses; the challenge was to encourage the market to respond in numbers the regulator could not ignore.

Creative response

Design and delivery of a LinkedIn-led campaign encouraging responses to the consultation.

A LinkedIn-led campaign driving the audience to the website and towards responding to the FCA consultation.

Results

The impression, engagement and click figures are the campaign’s own platform reporting. The 350+ consultation responses figure is the campaign's own figure. The comparison to “fewer than 100 responses” on prior consultations comes from the same source and has not been checked against the FCA’s own published response counts.

The work