Objective

A release campaign site is not a brochure. It has to change every week while the window is open, new video, new copy, new retail links, and it has to do that without a developer being booked each time.

For an artist whose entire aesthetic is atmosphere, it also has to hold a mood while carrying a shop front.

Creative response

Campaign site design and content management.

• The campaign experience on davidlynch.com, designed and maintained
• Video embeds, release copy and retail links, kept current through the window
• Weekly content changes across the campaign period
• Display banners, animated MPU and leaderboard formats

• The campaign experience on davidlynch.com, designed and maintained
• Video embeds, release copy and retail links, kept current through the window
• Weekly content changes across the campaign period
• Display banners, animated MPU and leaderboard formats

Watch

The work