Dub Pistols
Video channel setup, delivery and publishing, the unglamorous half of a release that decides whether anybody finds it.
Objective
By 2012 YouTube was where a release either found an audience or did not, and the difference was frequently administrative: channel setup, metadata, thumbnails, publishing at the right moment.
None of that is creative work. All of it decides the outcome.
Creative response
YouTube setup, delivery and publishing support.
- YouTube promotional setup for the channel
- Delivery and publishing support through the release
- YouTube promotional setup for the channel
- Delivery and publishing support through the release
The work
