Objective

Driven was a consortium formed to establish the UK as a world leader in autonomous vehicles. Consortium comms are structurally awkward: nine organisations each need to look like the protagonist, and none of them can be seen to get more than the others.

The commission was nine promotional videos, one per member, from a single summit. The whole shoot had to fit inside the eight hours the event ran, because there was no second day.

Creative response

Storyboarding, the shoot itinerary, the interview schedule, the capture and the edits sat inside that team.

• Storyboard before the shoot. Every film mapped and agreed with its member organisation in advance, so the day collected a plan rather than footage
• An itinerary, agreed. A footage schedule and interview slots set against the summit's running order
• Eight hours on site. All interviews and all footage for nine films captured inside the event window
• Nine first edits, iterated. A draft per member, reviewed by that member, before finals
• A tenth film. A combined edit showing how each member's contribution fits the whole

• Storyboard before the shoot. Every film mapped and agreed with its member organisation in advance, so the day collected a plan rather than footage
• An itinerary, agreed. A footage schedule and interview slots set against the summit's running order
• Eight hours on site. All interviews and all footage for nine films captured inside the event window
• Nine first edits, iterated. A draft per member, reviewed by that member, before finals
• A tenth film. A combined edit showing how each member's contribution fits the whole

Results

+1, combined film showing the whole

Nine two-minute films and a combined edit, distributed across the members' own channels. The constraint is the story here: the alternative to a planned single-day capture is nine separate shoots, nine budgets and nine diaries.

Watch

The work