Objective

Build-to-rent was a new asset class in the UK and needed explaining to investors, councils and residents simultaneously, three audiences with different questions about the same buildings.

Creative response

Infographic and brochure design.

• An Essential Living infographic. Produced in InDesign
• A councils brochure. Drafted for the local authority audience

• An Essential Living infographic. Produced in InDesign
• A councils brochure. Drafted for the local authority audience
• A showcase piece. The infographic was subsequently reused in credentials material as an example of the studio's work

The work