Objective

ICAEW represents chartered accountants: a membership that is, by training, sceptical of anything presented to it. Teaching digital to that audience means the material has to be genuinely useful before it is persuasive.

Creative response

Training presentation design, with supporting campaign collateral.

• A digital training presentation. Delivered as a teach-in with an accompanying recommendations workbook
• ICAEW Digital Engagement. The supporting strategy document
• Partners in Growth. An A5 campaign postcard, web-optimised
• Critical growth loan postcard. A second campaign piece
• A manifesto slide. Presentation material

• A digital training presentation. Delivered as a teach-in with an accompanying recommendations workbook
• ICAEW Digital Engagement. The supporting strategy document
• Partners in Growth. An A5 campaign postcard, web-optimised
• Critical growth loan postcard. A second campaign piece
• A manifesto slide. Presentation material

The work