Lanchester Wines
A three-year label and brochure relationship with a County Durham wine business. Nine invoices, four named wines, and the strongest evidence of the northern working history behind W‘A.I.
Objective
Wine labelling is a design discipline with unusual constraints: statutory information, shelf competition at a glance, and a range architecture that has to hold several distinct wines inside one recognisable house style.
Creative response
- Di Conte Pinot Grigio. Label design, invoiced 7 October 2017
- Collines del Mar. Design work, invoiced 31 July 2017
- Qualimari. Design work, invoiced 15 February 2017
- Vino Ermitano. Invoiced 25 November 2017
- Indelible. Label development, invoiced 11 December 2017
- Brochure design. Draft one development invoiced 8 October 2017, final development 25 November 2017, including ProWein trade fair material
- Di Conte Pinot Grigio. Label design, invoiced 7 October 2017
- Collines del Mar. Design work, invoiced 31 July 2017
- Qualimari. Design work, invoiced 15 February 2017
- Vino Ermitano. Invoiced 25 November 2017
- Indelible. Label development, invoiced 11 December 2017
- Brochure design. Draft one development invoiced 8 October 2017, final development 25 November 2017, including ProWein trade fair material
Results
9invoices, 2016–2018
5named wines
County Durham, client location
Nine invoices across 2016, 2017 and 2018 for a single client is the finding. Label design is normally transactional; a three-year run across multiple wines and the trade brochure is a house-style relationship.
The work
