Objective

LittleGold's clients were labels and artists with release dates that would not move. The agency needed a design and build resource it could hand a campaign to and trust to come back finished.

That is a different relationship from a supplier. It only works if the work is right the first time, repeatedly.

Creative response

Logo and identity, then digital design and marketing delivery.

• Logo and identity for LittleGold, December 2011, the earliest dated item
• Digital design and marketing delivery across the label's artist roster through 2012–13
• Campaign sites, banners, video and social assets for named artists

• Logo and identity for LittleGold, December 2011, the earliest dated item
• Digital design and marketing delivery across the label's artist roster through 2012–13
• Campaign sites, banners, video and social assets for named artists

Results

The client’s feedback explains why the engagement continued:

There was a first Lynch album. When the next campaign came round, nobody ran a process. They rang the same person.

The work