Karin Park
A sampler video treatment and campaign artwork, the format that has to make somebody want a whole record in ninety seconds.
Objective
An album sampler is a hard edit: it has to represent a whole record without being any one song, and hold attention long enough to convert a listener who has not committed to anything yet.
The visual treatment carries most of that weight, because the audio is deliberately fragmentary.
Creative response
Album-sampler video treatment and social campaign artwork.
- Album-sampler video treatment
- Social campaign artwork, including animated MPU formats
- Album-sampler video treatment
- Social campaign artwork, including animated MPU formats
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The work
