Creative response

One page, dated October 2015, titled “Staying Safe Online”. It carries six top tips for shopping safely online, published by MBNA in its position as a leading UK credit-card provider.

Infographic design. The advice is MBNA's; the compression of it into a single scannable page is the design work.

“Check your statement regularly” is the tell that this came from a card issuer rather than a generic security campaign; it is the one tip on the list that only makes sense from inside the payments relationship.

Six tips is a format decision

Consumer security advice has a well-known failure mode: it is either too long to read or too vague to act on. A fixed count, six tips, one page, forces the editorial discipline. Everything that cannot earn a slot is cut, and the reader can see the whole obligation at once rather than discovering it item by item.

It also makes the piece portable. A single page with a fixed structure can run as a leaflet, an on-site asset or a social sequence without being redesigned, which matters for advice a card issuer wants to keep reissuing.

Six tips is a format decision

Results

OCT 2015, date on the artefact

Two of the six tips are not recoverable from the evidence supplied, and are left blank rather than invented. The artefact and its date are verified. Its audience and its effect are not.

The work