Objective

A band with a thirty-year-old visual identity has an audience that knows it better than any agency will. Every design decision is read against decades of precedent, by people who will say so immediately.

The work is custodial rather than creative: keep the channels current and correct without introducing anything the audience would flag as wrong.

Creative response

Social-channel design, content management and website updates.

• Social-channel design across the band's platforms
• Content management through the campaign period
• Website updates

• Social-channel design across the band's platforms
• Content management through the campaign period
• Website updates