Objective

TheCityUK promotes UK financial and professional services internationally. Its influence rests on evidence: reports that policymakers in Brussels and Westminster will actually cite.

Publication design for that audience is a credibility exercise. It has to look like research, not advocacy, while still being read.

Creative response

Report and publication design across a 151-file engagement, 2013–2014.

• A competences report. The primary deliverable, carrying European Commission imagery
• European policy framing. Visual treatment aligned to the EU institutional context the report was arguing into

• A competences report. The primary deliverable, carrying European Commission imagery
• European policy framing. Visual treatment aligned to the EU institutional context the report was arguing into

The work