Creative response

A policy pamphlet for Unum titled “Work and Wellbeing, A back-up plan for Britons #GE2015”, produced around the 2015 UK general election.

Its distinguishing feature is a physical one: a tear-out “Policy Card (rip out and keep)” built into the publication.

Policy pamphlet design, including the design of the tear-out card device.

The policy positions are Unum's. The decision to give the asks their own detachable object, and to build the pamphlet around it, is the design contribution.

The card is the whole idea

Election-cycle policy pamphlets have a short and brutal lifespan. They arrive in volume, get skimmed, and are gone. A rip-out policy card is a direct answer to that: it separates the two or three things the organisation actually wants remembered from the twenty pages of argument supporting them, and gives the reader something that survives the recycling bin.

The hashtag in the title is doing the same job in the opposite direction, #GE2015 ties the print object to the online conversation it was published into, so a physical pamphlet has a route back to a digital channel. Print and social, in one artefact, in 2015.

The card is the whole idea

Results

#GE2015, the election cycle the pamphlet was published into

POLICY CARD, tear-out ‘rip out and keep’ device

PAMPHLET, policy publication design

No print run, no distribution list, and no record of who received it: whether it went to candidates, parliamentarians, party conferences, members or press. The publication, its title, its election context and the tear-out device are verified from the artefact. Its reach and its influence are not.

The work