WSM
A full-page illustrated advert, Supporting our Community, co-branded between the tax and accountancy firm WSM and the Royal Hospital for Neuro-disability.
Creative response
A single full-page advert headed “SUPPORTING OUR COMMUNITY”. It is an illustration, a cityscape and landscape scene populated with people, transport and landmarks, rather than a photographic or typographic ad.
It is co-branded: WSM (Business · Property · Private, wsm.co.uk), the UK tax and accounting firm, alongside the Royal Hospital for Neuro-disability, registered charity no. 205907.
Advertising design. The scope recorded is the advert, concept, illustration and layout of a single page.
Why it is drawn rather than photographed
A co-branded advert between a professional-services firm and a hospital charity has an awkward problem at its centre: the two brands have nothing visually in common, and photography would force a choice between them, either a clinical image or a corporate one, each of which makes the other party look like a logo in the corner.
An illustrated community scene sidesteps that. A drawn cityscape with people, transport and landmarks is neutral ground that neither party owns, and it gives the headline something literal to point at: a community, rendered as a place, that both organisations can plausibly claim to support.
Why it is drawn rather than photographed
Results
The adverts are Fantastic and look even better in the magazines!
The 2015 community poster campaign, designed for a Wimbledon chartered accountancy practice and run across local publications.
The work
