Objective

V. Thomas & Son is a butcher: the kind of independent trade where the reputation is entirely local, the product is visibly better than the supermarket, and none of that reaches anyone who hasn't already walked in.

A butcher serving food over the counter has a second problem on top: the menus have to work in a shop, be re-priced without redesign, and read consistently across breakfast, main service and a rugby afternoon.

Creative response

Website design and the print menu system, delivered through LittleGold, the two things the business actually puts in front of customers.

• Website design. A full site design for the shop
• A menu suite. Breakfast, main and a dedicated rugby menu, produced in Photoshop and Illustrator with print-ready PDFs for each
• Menu architecture. Front, back and interior treatments handled separately so pages could be reprinted independently
• Supporting brand material. Backgrounds, textures and the 2012 TripAdvisor winner asset

• Website design. A full site design for the shop
• A menu suite. Breakfast, main and a dedicated rugby menu, produced in Photoshop and Illustrator with print-ready PDFs for each
• Menu architecture. Front, back and interior treatments handled separately so pages could be reprinted independently
• Supporting brand material. Backgrounds, textures and the 2012 TripAdvisor winner asset

Results

A three-menu system with independently reprintable pages is the practical outcome: prices change without paying for design again.

A TripAdvisor award for a butcher is worth putting on a website, and until this there was nowhere to put it.

The work