Animex
An animated ident for the international festival of animation and computer games, the ten seconds that open everything else.
Objective
Animex is an international festival of animation and computer games. An ident for that audience is a hard brief for one specific reason: the room is full of animators.
Every technical shortcut is visible to the people watching. It has to work as craft, in about ten seconds, in front of the only crowd that will notice exactly how it was made.
Creative response
Audio production and sound design for the festival ident.
Sound design and audio production for the festival ident, produced in March 2010.
- An animated festival ident. Produced March 2010, commissioned via Kumo Project
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The work
