Objective

Public affairs runs on knowing who said what about you, and when. In the early 2010s that meant either an expensive enterprise monitoring contract or somebody manually watching Twitter.

Yatterbox was the answer: a product that tracked MPs and journalists on social media and told you when your organisation was being talked about, including during the moments that matter most in that world, the party conferences.

Creative response

This was a product, not a campaign: it had users, a signup funnel, a daily metrics report and a retention problem, and the design work served all of those.

• Product and brand design. The identity and interface layer for a monitoring tool aimed at a non-technical political audience
• Campaign design around the political calendar. Conference-timed acquisition campaigns: Have you been mentioned at Lib Dem conference?, Are you being talked about at Conservative Conference?, and the Labour equivalent
• The signup funnel. 32,800 signup notifications across the period
• Sound and motion. Audio assets produced for the product's marketing

• Product and brand design. The identity and interface layer for a monitoring tool aimed at a non-technical political audience
• Campaign design around the political calendar. Conference-timed acquisition campaigns, Have you been mentioned at Lib Dem conference?, Are you being talked about at Conservative Conference?, and the Labour equivalent
• The signup funnel. 32,800 signup notifications across the period
• Sound and motion. Audio assets produced for the product's marketing

Results

~6,100, registered users

22–36%, typical open-rate range

Yatterbox reported its own numbers daily.

The work