Yorkshire Building Society

Infographic design for a mutual, inside a retained account that also ran a weekly call and national press introductions.

Client: Yorkshire Building Society
Role: Infographic design
Discipline: Editorial and data
Year: 2016

Objective

Yorkshire Building Society is a mutual, owned by its members. That is a real competitive difference and a persistent communications problem, because it is structural rather than promotional.

Infographics are how a building society makes an abstract ownership model, or a financial education programme, land with people who will not read the report.

Creative response

Infographic and information design for a financial-education programme.

Money Minds. Work supporting the society's financial education programme

Infographic design. The core deliverable on the account
A standing weekly call. Recurring through summer 2016
National press introduction. A meeting arranged with James Pickford at the Financial Times
Money Minds. Work supporting the society's financial education programme

The work